Dunlop Brand Identity
For Gareth Dunlop, UX consultant, I developed a brand inspired by Bauhaus principles, focusing on simplicity, confidence, and flexibility. The resulting brand is versatile and distinctive, fitting seamlessly into various digital products, reflecting Gareth's expertise and vision in the UX leadership industry.
Scope
Client
Gareth Dunlop - UX Consultant
“I recently worked with Medb to develop a brand for my consulting business.
The brief was relatively untypical as the brand needed to support a broad range of content types across a range of digital environments. While all brands are “more than a logo” this project was one where flexibility of implementation was a key element of success.
Straight-away, Medb got it. With only minimal briefing, she quickly grasped what I was after and we worked iteratively and collaboratively putting the building blocks in place with the new brand. She was willing to embrace some of the implementation thoughts and ideas I had, but equally was (rightly) firm to say no when I strayed outside the principles of the brand.
I am delighted with the output, and remain in close contact with Medb as I encounter new implementation challenges, and each time that happens the brand is flexible and creative enough to have workable and visually striking solutions.
It has been a tremendous process"