Facebook Tasty Summer Party Event Identity

For Facebook's summer party, we were tasked with coming up with a fun and unusual concept that would amaze and delight their staff. As part of a small team, I helped develop the Tasty concept—an exploration of the five tastes: sweet, salty, sour, bitter, and umami. The festival grounds were divided into five zones, each featuring immersive experiences and interactive elements themed around the different tastes.

I led the team that developed the brand identity and all the promotional assets leading up to the event, including a sign-up website, invitations, elevator decals for the office, as well as all the branding and signage for the actual event.