Deloitte Big Day Out Event Identity & Branding

I led the design for Deloitte's annual family day, rebranded as Big Day Out, aiming to transition from a family-centric focus to an inclusive event for all ages. Steering clear of an overly childish aesthetic, I crafted a vibrant brand identity that seamlessly integrated the iconic Deloitte circle and selected colours from the company's palette. In addition to the lively brand, I developed the registration website, designed email headers, and animated the logo.

I also created a brand guidelines document, ensuring the in-house design team could effortlessly replicate the brand across all print assets for the event, maintaining a consistent and polished visual identity. The result was a compelling and engaging brand that resonated with the diverse audience while maintaining a professional edge.