Journal of
UX Leadership

The Journal of UX Leadership serves as a platform for ambitious UX professionals eager to learn from peers and advance their careers, showcasing insightful interviews with prominent UX leaders worldwide.

I, along with two others, was tasked with crafting a distinctive brand identity while still maintaining a link to the UX Design Institute's brand. We achieved this by using UXDI's colour palette as a base when exploring swatches for the Journal. I also created a dot pattern derived from UXDI's quincunx logo.

My role also included establishing the illustration style and creating artworks for the homepage and research findings section. To achieve a contemporary feel, I integrated image cutouts and incorporated brand elements like gradients, textures, and grids, enhancing the overall design.