Medb McCarthy
Freelance Brand, UI & Digital Designer

Prior to freelancing, I worked full-time at UX Design Institute. As the very first graphic design hire, I established the design language for social media and produced countless static and motion digital campaigns. I was solely responsible for developing the iconography and illustration style, which is prominent across the course videos, blog and social media. My time at UX Design Institute sparked my interest in UX design and reinforced my commitment to accessible design.

Prior to that, I served as the Head of Creative at MCI Ireland, a prominent event agency in Dublin. In this role, I collaborated with major clients such as Facebook (Meta), PayPal, and Deloitte. My responsibilities were diverse, including creating innovative event concepts, developing pitch decks for client presentations, designing for both small and large-scale print and creating marketing campaigns. Additionally, I managed the creative team and handled in-house creative design.

Since transitioning to freelancing, I've worked on a variety of branding, UI, and digital design projects. More recently, I’ve been expanding into web design and development, actively building sites in Framer and refining my front-end skills to offer fully designed and built digital experiences.